How did you attract, address your audience ?

We attracted our audience in a variety of different ways. Firstly, we created a facebook fan page 'Narcissist'. This would enable us to have a group of followers who could follow the progress of the film and updates from the director. We would also make a Myspace page really targeting the social networking audience. We would include exclusive interviews as well as trailers to entice our target audience to be more involved and more excited to see the film in the box office.

We adressed this audience using the stills sequence to show the picture publishing the social networkers do everday. This idea puts the audience into the shoes of the charachters and brings out more emotional connections towards them.

I also created a 'Are you a Narcissist quiz' which gives the audience a more interactive relationship with the film. If we released the film we would reiterate this idea of interactiveness with club promotions and online promotions of the film as well. Really targeting our audience of extroverted 17-25 year olds. Giving out T-shirts and advertisements of the film's soundtrack to purchase on iTunes.