How did you attract, address your audience ?

We attracted our audience in a variety of different ways. Firstly, we created a facebook fan page 'Narcissist'. This would enable us to have a group of followers who could follow the progress of the film and updates from the director. We would also make a Myspace page really targeting the social networking audience. We would include exclusive interviews as well as trailers to entice our target audience to be more involved and more excited to see the film in the box office.

We adressed this audience using the stills sequence to show the picture publishing the social networkers do everday. This idea puts the audience into the shoes of the charachters and brings out more emotional connections towards them.

I also created a 'Are you a Narcissist quiz' which gives the audience a more interactive relationship with the film. If we released the film we would reiterate this idea of interactiveness with club promotions and online promotions of the film as well. Really targeting our audience of extroverted 17-25 year olds. Giving out T-shirts and advertisements of the film's soundtrack to purchase on iTunes.

Looking back at your preliminary task what do you feel you have learnt in your progression from that to your final project.

To start in our preliminary project we made a few mistakes both in the editing with the 3 jump shot and in the acting department, one of my colleagues missed out a line. Our finished two minute project was less error prone as we worked hard to perfect it so there were no mistakes. To help us achieve this goal we used a tripod to make our shots less jittery and more professional. We used my storyboard which was particularly important in our final project as we had more direction and planning to make our film as good as we possibly could.



In our final project I learnt how to film better using a variety of different shots rather than using the same monotonous close up shot and shot reverse shot. We also used quicker cuts to add pace to our piece along with more characters and a variety of different locations to make the mis-en-scene more interesting. This helped us make our film a slightly more un-conventional romantic comedy. My idea was to make our film im pressionistic rather than realistic. We used less dialogue and cut our film into four different sections ; Getting ready, still shots,tube title sequence and goodbye scenes. This gave our film a better sense of direction and destination.

These very different sections reiterated our fast paced feel along with our quick cuts particularly our tube sequence. To help us achieve this when we were editing we used different types of transitions and played around with the placement of our titles which we didn't do at all in our preliminary task. However the most instrumental change in our final project compared to our preliminary task was the music which I added. This gives the film an entirely different feel and more of a finished project. I used a 'House' genre of music and the 'drops' are timed perfectly and really add to our film to make it seem a lot more thought out than our preliminary task.

What have you learnt about technologies from the process of constructing this product ?

In constructing this product I've learnt a lot of tricks of he trade about the technology I've embarked upon. As the storyboard,picked by class vote, was created by me I was the designated camera man and director from the commence of constructing this piece.

It began with the use of the camera, handheld and on a tripod whilst we filmed the opening scenes as I had never filmed anything prior to this. . Never the less I quickly learnt how to pan and tilt effectively.The right angle was hardest to obtain, along with the all important matching mis-en-scene. Zooming in or out whilst panning or tilting was the hardest to learn. I also learnt how to put the colouring on manual on the camera to give the final product more continuity with the same coloured backgrounds despite filming on different days.

Despite this challenge I overcame with the camera work the most difficult skill I learnt was the ins and outs of the editing software. On Both iMovie and iDvd. I spent all of my time after filming having difficulties learnign how to cut different shots for either continuity or to speed up the pace. On iMovie I also learnt to put the pieces together,adding transitions and titling. However on two different occasions I struggled with the software. Firstly with mt stills which I learnt how to make on iDvd yet I still struggled to put it into iMovie format and blend in with the rest f the piece. Eventually I learnt how to overcome this struggle, I felt I really accomplished something despite not bein to get the effect of my original idea. I made a fast pace collage conveying an Urban Nightlife.

My second stubling block was trying to get my tube sequence, the letters. to rearange to make the Titles. Despite this obstacle, again I altered my original idea from my storyboard to adapt to this by making the tube sequence less about the title sequence and more for the fast pace effect of the piece. So for my titling I did it through the entire piece rather than congesting the tube sequence with the tube.

The last technology which I am still working on is the creation of the music. I am trying to constrcuct a piece similiar to 'Ooh Wee' by Mark Ronson or 'Opposite of Adults' by Chiddy Bang ft.MGMT. Focusing more on the instrumentals of these pieces rather than the lyrics. However this is still a work in process.

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Who would be the audience for your product ?

The product which I created is a fast paced romantic comedy,aimed for both boys and girls aged 17-25. The target audience is clearly depicted in the film introduction itself as the main characters are 18-19, along with the extras who are also beetween 18-21. My prodcut has a very urban feel to it with the quick shots and cuts, along with the mis-en-scene of the piece which is set in the city.

My Product reaches out to this particular age group not only due to the cast but due to the self-consscious felo of looking good throughout 'Narcissist'. My product speaks to this with the getting ready shots used at the beginning adjacent to the club shots. However the stills are the most important as it speaks to this age of 17-25 as they are the most likely to embark upon social networking such as :


In Which many of our target audience would upload photos of their own. I wanted my product to relate to as many 17-25 year olds as possible and therefore I tried to use places in which people from all classes could relate to, such as the tube and standard clubs which people where dressed in diverse types of apparel. This helped us connect with a more 'Fabric' orientated audience rather than a strictly Mayfair club audience. It's amazing how successful targeting a certain age group is, rather than a class,gender, or sexuality can be as we tried to emulate a 'Skins' effect to our piece.




However despite my attempt for diversity I did want our romantic comedy to bear a lot of sexual tension. The stills sequence in particular illustrates the main characters coupling off and particularly flirtatious. I would certify this film 15 as it would have included frequent use of strong language and sexual content. This romantic comedy is set for a different audience then most American romantic comedies giving it more freedom, playing less on class and ethnicity and focusing on peer group status.

What kind of media institution might distribute your media product and why ?

If I were to make and Distribute my media product 'Narcisisst' I would first gain funding from the UK film Council to finish off the film and make it more prestigious. After I had accomplished this I would distribute my prduct through a branch of Working Title called WII which specialises in low budget British productions. Working Title is also a perfect distributor as it is the only UK film maker which has a link with a U.S distributor giving my media product a infinite potential to do well Globaly as well as Nationally.

'Narcissist' although based in London appeals to millions of web users and social networkers across the Western world. It plays off the engrained insecurities within todays culture of 'masculinity'. However despite it's unconventional approach it a new type of product which could be extremely popular by the mass numbers of film lovers.

How does your media product represent particular social groups.

My media product represents a social group which I too am involved in.


Our Media Product represents the 17-25 year old generation of facebook users and other social networkers, who capture every moment of their nightlife and publish it to show their many hundreds of friends, as demonstrated above. The eponymous tragic hero is the Narcisissist themselves, which i tried to reiterate by the voice over of the main character when the title is first delivered in the last quarter of the film.

We represented this through our stills sequence which can relate to our target audience. We tried to sell the idea to the 'lads' of tommorow who want to aspire to go out with good looking and girls one night and be finished with them in the morning on a consistent basis. We're trying to undermine the player image of Charlie Harper in 'Two and a Half Men' in a very tongue and cheek approach to still entice the social group we are conveying and then upset their expectations as they realise they are being undermined rather than glorifyed.



A perfect way to depict the type of Charachter we are exposing is Proffessor Green in this video ' I Need You Tonight'. This song is about a man who thinks he's a player yet it comes to an abrupt halt as he is beaten at his own game. Our idea coincides with this as the film progresses my idea was for the two main charachters who are glorified by their friends and their arrogant selves are given a reality check.

In what ways does your media product use, develop or challenge forms and conventions of real media products.

The first real media product we tried to use was the stills sequence. We based it off the idea of the introduction and title sequence of 'How I Met Your Mother'. In How I Met Your Mother they use CGI not only to obtain a flash like transition but also with the movement as it appears to be moving from shot to shot and introduces all of the main charachters.
We developed this idea by making our own type of collage but in different movements but with the same idea of having a collage and introducing the main charachters however we chose to save most of our titles for the tube sequence rather than using all of them over the stills as we felt it would lose it's introductory effect. We developed this to better suit a British audience rather than an American audience.

We challenged the real media idea of a romantic comedy by making it more distinct to London and more upbeat and 'narcissitic', our title conveys the idea of this lifestyle. It is different to a more conventional rom-com such as 'Hitch' as it is not based around love or long term commitment but callenging the vain, self centered young adults of today. This would also be more apparent in the ending as it doesn't end happily as do the traditional movies of this particular genre.

16th Day of Film Work

Today we collectively as a group dedicating all our time working on the music of the piece to coincide with our tone of te piece and to create a more tense tone. We drifted away from our original idea of using a Hip/Hop genre to using more House, Drum N Bass and Trance music to better achieve the tense tone. The song we are using now is very much similiar to 'Pink Flamingos' by High Contrast. We spent the duration of the class editing it to make the 'drops' in time with the sequence and we are finishing it tommorow.

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15th day of Film Work

Last night we decided to reshoot both of the shots of the goodbye scenes in the morning so that the audience percieve it to be high budget and to make it look more proffessional. This worked out really well and definetly helps the sequence of the piece have a more traditional ending with some dialogue and introduction of charachters. I've also been forced to only have two couples in the final sequence as the other couple were not willing to film the sequence which is understandable. So we have decided to push on with just the two, which looks better than I first anticipated. Today in class we edited the filming we did last night and added some transitions. We also rearranged the piece slightly to make it run more fluidly. I've also recorded a voice over to make our last few scenes clearer to the audience very much like an 'Alphie' catch phrase.
On Friday we are doing more work on the titles.

14th day of Film Work

Today we went back to filming. We reverted back to the idea in my storyboard of having an ending sequence with some dialogue. This was of the three men saying goodbye to the three women in the morning and the men in the kitchen talking at the end. Very much using the 'lad' image which aspires viewers to be Charlie Harper in 'Two And A Half Men'.We started today by filming two of the couples. I was the filmer in one of the shots and the actor in the other one. On Wednesday morning we are filming the other two shots to finish off all filming and tommorow we will edit today's work.

12th day of Film Work

In our last lesson before half term. We added a shot of someone texting to add one more shot to our opening to give it more substance. We also shortened the entire piece to give it room after we've finished to add my original idea. Which was to add the more conventional dialogue at the end of the introduction between the three main charachters. We ended our lesson finishing off a few transitions and my goal is too fully finish the music piece over half term in perfect timing with the work we have up to this point.

11th day of Film Work

We had a very successful last night shooting the club and bar scenes. We originally were going to shoot it in London but we agreed it would be more practical for the three of us to shoot it in Cambridge, rather than me doing it alone in London. We took a lot of footage and spent the whole day editing what we wanted to add to our sequence and what was redundant We also managed to add in a few transitions and titles to the piece giving us our first clear view of ou fully shot film introduction.

10th day of Film Work

Today we worked really well collectively and managed to change the format of our piece to fit iMovie which fits in really well into our piece so far. We are still desperate to film the club and bar scenes which is tonight. We tampered more with the titles and transitions on the tube sequence as we wanted to make it as appealing as possible to the audience as their is no dialogue beetween charachters to entise the audience.



The music is having some technical problems as my laptop is broken. On the contrary however, hopefully we will film the clubs before half term and I will work out the finalsation of the music over the break.

9th Day of Film Work

Over the weekend I successfully re-shot my tube shots. Which I am quite pleased with as I had a better idea of how the sequence would look rather than before when my only view was the one of my storyboard. My group and I also began adding the titles to the underground sequence a long with cuts and fades which looks really good. We also added transitions to other scenes however a lot of the beginning can't really be tweeked until we have the club shots which is our main priority this week to finish our first draft of filming.

8th Day of Film Work

Last night Awwal and I went to do some filming. However due to our failure of forward thinking, We could no capture any footage which would convey the image of a night life. The clubs were empty and there were no queues anywhere. Despite this setback I've made some great progress in making the music for the piece. My idea is to have a fast paced and exciting to song to help give density to our project. My idea is to use the song 'Ooh Wee' by Mark Ronson as a template to build upon.

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7th Day of Film Work

Today we progressed massively with our stills collage. We didn't quite have the CGI to create my original effect yet we changed it to our best ability. We managed to cut it into two different pieces and put them together. Yet we are still struggling to transfer what we've done into iMovie. We've also managed to add some titles to our piece. The stills are really helping to give the film a sense of the romantic comedy genre. Especially due to the mis-en-scene in the piece. We are filming the club and bar scenes today. Before we move on to the Music, which I am personally creating and producing, and the whole group starts the titleling.

6th day of Film Work

Today my group and I struggled with making our stills into a collage video format. As stated earlier we wanted to obtain the same feel as the 'How I met your mother' introductory piece with a movement. However today was a frustrating day where we struggled technically. Finally we managed to make a collage in Idvd. However we need to change a lot of factors as it isn't matching my original idea of a London night life. And the movement isn't quite where it should be but we're altering it tommorow.

5th day of Film Introduction work

Today My Group and I edited and cut all of our shots. We also started to fit and piece them into our imovies and do a practice run. Ialso went through the stills from the night before, and picked 20 photos which we are trying to get into a collage of a 20 to 25 second piece very much like the intro of the television show 'How I met your mother'. We played around with effects of the piece and are finalising tommorow. Here is a clip of the effect in which we are trying to intimidate yet add our own style to it.

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4th day of Film Work

Today was the most productive piece of filming and editing. As a group we edited all the footage from our previous 3 days on imovies on a mac. I shot the next shot of the girl. I also shot the stills conveying that night when the group of people go out by employing some of our fellow peers to partcipate in our production.

I've done about 75 % of the footage with the other being done in the next few days and I am leading the editing project to polish it up and make it more picturesque.

3rd day of Film Work

Today I travelled to London. I filmed my abstract tube sequence by myself. Taking a lot of different cuts in which the letters could be distorted or adapted to create my titles. I also redid the cuts of the door showing the key and the one in which the door slams. I took a lot of footage leaving me with a lot of editing tommorow.

Second day of filming

On the second day of filming we redid the close up of Ellie in the mirror. We also moved on to the shots of getting a low shot of a girl putting a heel on. We struggled with the closeup of the ledge and the accessories for the night time sequence due to the lighting and the mis-en-scene and we are due to improve it on the third day. This weekend I am embarking upon filming the abstract tube shots in london and re-doing the shots of the key and door as it is too obvious that it was in a school building.

1st day of Film Work

First day of filiming, Awwal, Ellie and I recorded the first shot of the intro in his room. Shes looking into the mirror, putting on some make-up and you see her reflection on the mirror. It is a mid shot of her body. It took us a bit of time to get used to using the camera but we managed to film it correctly. The shot is just two seconds. When we finished we looked at what we recorded and decided a close up will work better in making it a bit more like an intro.

Animatic of Storyboard

Film Introduction Idea (Coursework)

For my film introduction I was planning on making a Romantic Comedy. A very fast paced, quick cutting two minute piece. The film would be based in London, about the life of three male flat mates and their relationship with women. My idea was to have a voice over, very much along the lines of Hitch or Love Actually as the day time starts. I was planning on showing the london night life in a variety of different shots from gigs, to clubs. In a similiar fashion to the way "Empire State Of Mind", the Jay-Z Music video is shot with some quick cuts and sometimes the use of actual pictures.


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I would be using central london mostly but without introducing the charachters just yet. Using a feel good party song, self created, along the lines of "Ooh Wee" by Mark Ronson. I would then depict the transition of night time to day time with a fade and the sun rising. The morning would be filmed in very much the same fashion as "Open Your Eyes", the Snow Patrol music video showing the journey of a car. This idea is slightly changed though as it would be through the eyes of a person and it would start at Leicester Square and continually get off at every station along the piccadily line showing a fair bit of central london and giving the film some bearing. The Camera/person would finally get off at Earls Court station and continue to the flat. It would be fast pace again yet it would dramatically slow down as a good looking girl walks past, and then continue to the regular pace until it reaches the front door of the flat. The camera would progress through the flat as the door is left ajar. Their would be items of clothing scattered around the floor as the camera continues the journey to the three bedrooms. It would then introduce the three main characters as they all say good bye to a different girl consecutively. The Camera would then switch to actions rather than people as the kettle would be turned on. Bacon on the frying pan.Toaster pushed down. Then conversation would resume and the introduction would finish